About Us


Barrett Wadsworth

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After several years working in economic development, Barrett’s career in employee benefits began shortly before the Great Recession of 2008 working and learning under his father Bill Wadsworth at Planned Futures Financial Group.  As Barrett honed his skills, earning multiple industry designations, he watched first hand as market forces and government regulations upended traditional product lines and business models.  Over the years, Barrett recognized that the employee benefits industry was not keeping pace with changing client needs, and that it was time for a new business model to better meet those needs.

In 2015 Barrett co-founded North Woods Capital Benefits, with the mission of building a firm based on a consulting​ model rather than the old traditional agency​ model.  Barrett knows that knowledge and intellectual capital are the best competitive advantages in today’s complex business and regulatory climate, and that a modern benefits firm needs to reflect that.  While the traditional employee benefits agency hired salespeople first and tried to teach them about benefits second, Barrett focused on building an outstanding and highly educated team focused on knowledge, education, and credentials.  

Away from the office Barrett is an avid outdoorsman, and has spent significant time paddling through Northern Canada or hiking the Appalachian Trail. He can also regularly be found on the soccer field or the paddle tennis court, or trail running when time allows. A proud father, Barrett lives with his wife and son on the outskirts of beautiful East Aurora. He is currently a member of the Saturn Club, and serves as a member of the Episcopal Endowment Committee.
- Bachelor’s Degree: Hamilton College
- Chartered Healthcare Consultant (ChHC):  America College
- Life Underwriter Training Council Fellow (LUTCF): American College
- Life, Accident, & Health Insurance License: New York State


Bill Wadsworth

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Bill is a founding partner of North Woods Capital Benefits, and currently holds the role of Principal for the firm. As he has throughout his career, Bill continues to advise individuals and small businesses on their health insurance and employee benefit plans.  Bill became a leading regional expert in ObamaCare (the ACA) when he became one of the few to obtain a Chartered Healthcare Consultant designation shortly after passage of the law.

Away from the office, Bill is still playing soccer and paddle tennis as much as time allows.  Bill has also discovered a passion for long walks, having recently walked 350 kilometers on the Camino De Santiago in Northern Spain, and plans for more of these walking journey’s in the future.

Bill graduated from Kenyon College, currently holds a series 65, ChHC, and CLU.